Israeli precision agriculture intelligence platform Taranis is acquiring the assets of Mavrx, the San Francisco-based aerial imagery platform.
Taranis will integrate Mavrx’s aircraft-based ultra-high resolution (UHR) imagery product into its AI2 product line and bring existing Mavrx customers onto the Taranis platform. Taranis is also taking on some of Mavrx’s customer-facing and sales staff as well as the team that ran flight operations.
Taranis helps farmers increase their yields and cut costs by monitoring their fields with sensors, weather data, field scouting and imagery using computer vision, data science and deep learning algorithms to detect early symptoms of weeds, uneven emergence, nutrient deficiencies, disease/insect infestations, water damage, equipment problems and more. The aim is to help farmers address issues quickly and understand the impact on yield and cost of production.
It is understood that Mavrx ran into some financial and operational difficulty in recent months and was not able to service its clients for the upcoming growing season despite providing a popular product with a 90% customer renewal rate.
“As well as adding Mavrx technology to the Taranis platform, we felt we had a moral obligation to serve Mavrx’s existing clients with our product lines, especially as we saw how much they liked the Mavrx product,” Ofir Schlam, founder and CEO of Taranis told AgFunderNews.