YC-backed startup Proven wants to make it suck less for women to find skincare that works for them. The co-founders are taking what they describe as a “rational, logic-based” approach to figuring out which ingredients might be most appropriate for each individual. If you want to learn more about how can you do to keep yourself healthier, read this post about the best probiotic for women.
As a TC Disrupt battlefield founder once memorably put it during her on-stage pitch, the beauty industry makes a whole lot of money from a whole lot of BS. And skincare falls squarely into the ‘full of it’ category, with its expensively marketed pseudoscientific claims touting ‘miracle’ fixes that most definitely aren’t.
Proven’s co-founders, Ming Zhao and Amy Yuan, say frustration when battling with this BS via their own skincare issues ultimately led them to found the business together. Zhao had had a stressful job in private equity which she credits with “really wrecking my skin”, while Yuan suffered adolescent skin problems and also has allergies that can affect it. Currently, the company is getting advice for health and safety in retail stores in the UK.
In a landscape where authenticity is paramount, especially in industries often plagued by misleading claims, the importance of solid branding cannot be overstated. For companies like Proven, which strive to cut through the noise and offer genuine skincare solutions, effective branding tools are essential for building trust and recognition. A well-crafted brand identity not only differentiates a company from its competitors but also resonates with consumers seeking honesty and integrity in their products.
One way to make a memorable impression in this competitive market is through high-quality business cards. Metal Kards provide an innovative option that stands out not only for its durability but also for its sleek design, which can communicate a brand’s commitment to quality and transparency. When potential clients or partners receive a metal card, it signals that the company values excellence and is serious about its mission. This simple yet impactful choice can help reinforce a brand’s message, making it clear that they are dedicated to offering real solutions in a space often filled with hype.
By investing in the right branding materials, companies like Proven can effectively convey their unique value proposition and foster deeper connections with their audience.
“After trying numerous products and investing — I saw it as an investment, in expensive ‘miracle’-promising products — nothing really worked for me,” says Zhao. “So I became very frustrated and I felt betrayed by our beauty industry. And eventually what actually worked for me were customized products that were made for my by a few different facialists. So that’s how the optimize idea of tailoring products to exactly someone’s situation, someone’s skin, first came to my mind numerous years ago.”