Mindset
Investing in the Future
of Music Innovation
Mindset MusicTech invests globally in early-stage (Seed and Series-A) companies in Music, Sound, and Audio tech — especially B2B software — led by skilled founders with deep market expertise. We back those aiming to create real impact for the music and creative industries. Beyond capital, we act as strategic partners, using our knowledge, network, and skills to grow companies and drive value for investors and stakeholders.
For 60,000 years, music has been central to humanity. History shows that each wave of technology — from notation to streaming — transforms how music is made, shared, and monetized. Today’s advanced tech, including AI, will have a similar revolutionary impact. Our strategy avoids the volatility of entertainment by investing in tools that help creators work faster, rights holders maximize assets, and consumers engage with music more deeply.
Team & Advisors
Daniel is a Founding Partner at Mindset Ventures, a successful international venture capital firm, and has already closed over 100 deals across 6 countries. He is a professor of Innovation and Entrepreneurship in a leading business school in Brazil. He has more than 15 years of experience as a venture capitalist, international management consultant, angel investor, M&A advisor, and mentor for dozens of startups. He can assess business models, valuation, deal terms, and mentor entrepreneurs.
Lucas is a two-time Emmy winning composer whose music is regularly featured in film and television including marquee placements such as the 2023 Superbowl and The World Cup. In 2019, he finished Schubert’s Unfinished Symphony with AI and has spoken internationally about the subject of music and technology. Lucas can evaluate a new piece of music technology personally, with his team of composers, and with his extensive network of music professionals.
Cliff, an attorney and musictech advisor who has been at the forefront of the music technology industry for decades. He’s on the board of Abbey Road Red, the premier incubator for music technology startups. Cliff has a bird’s eye view of the entire music technology ecosystem.
Drew Thurlow is the former Senior Vice President of A&R at Sony Music, former Director of Artist Partnerships & Industry Relations at Pandora, and author of an upcoming book on music & AI. He advises music and music tech clients through his consulting company, Opening Ceremony Media.
JB is the CEO of Music Hackspace, and an experienced music industry business development executive, having worked with Focusrite, ROLI, Cycling'74 and Muse Group. He has brokered 4 business exits to InMusic, Sonos and PACE. JB holds a PhD from the Centre for Digital Music, Queen Mary, University of London.
Rebecca, a PhD and professor at the Creative Institute, University of the Arts London, affiliated with Goldsmiths' Computing Department, evaluates music technology at the binary level and provide meaningful technical insights to founders.
Mick, a professor and research leader at the Institute of Creative Computing, University of the Arts London, excels in evaluating media production, technology development, and artistic expression, shaping advancements in hardware and software.
Tomer is a music entrepreneur with multiple exits and 20+ years of experience in audio and tech licensing. He has worked with GRAMMY-winning producers, record labels, and OEMs. As the former EVP at Waves Audio, he developed audio technologies used in over 1 billion devices. He also advises several companies in the music industry.
Heather Rafter is a media and tech attorney, founder of RafterMarsh US, and former General Counsel at Digidesign (Avid). She advises firms like Ardian and MediaBridge Capital and is active on boards promoting gender equity in music and tech.
Dave Rosenberg is an accomplished entrepreneur and investor with more than 25 years in the software industry with a focus on emerging technologies. He currently serves as Senior Vice President for Oracle Cloud Infrastructure.
Prior to Oracle, he was a venture investor at Merck’s M Ventures, GE Ventures, and the Invention Development Fund. He co-founded multiple software companies including Nodeable and MuleSoft and is angel investor in 25+ companies. Dave began his career at Bell Labs and holds an MBA from Pepperdine University, a BA from Rutgers University, and is a Kauffman Fellow.
Portfolio companies
Music AI is a global leader in AI-powered music and audio technology. With a team of over 100 collaborators across the US, Brazil, and Europe, the company operates two core platforms: Music.AI for B2B solutions and Moises.AI for consumers. Its technologies are trusted by artists, producers, record labels, agencies, tech companies, and developers worldwide. Through Moises, Music AI serves over 60 million users and processes more than 2.5 million minutes of audio every day. The company offers more than 50 AI models, including stem separation and lyrics transcription, accessible via Cloud APIs and Embedded SDKs.
Location: US
Audoo is a multi-award-winning music technology company transforming how music royalties are distributed through world-leading music recognition data.
The company partners with Performing Rights Organisations (PROs) and Collective Management Organisations (CMOs) to deliver accurate, real-world music usage data—enabling fairer, faster, and more transparent royalty payments to artists and songwriters.
Location: UK
OwlDuet is the first AI-powered copilot for music creators, translating creative intent into professional-quality sound through natural voice interaction. Built by Grammy winners and top engineers, OwlDuet eliminates technical barriers, letting creators shape their music with simple conversation.
Location: US
Aiode, backed by Abbey Road REDD, is building the next generation of AI-powered production tools for music creators. Aiode collaborates with real musicians, creating detailed virtual counterparts that authentically reflect each artist’s unique playing style – all powered by its proprietary foundational AI model. Musicians are paid every time their virtual version is used, regardless of commercial release. All models are trained with full artist consent, reflecting Aiode’s commitment to responsible, creator-first AI.
Location: Israel
un:hurd music’s vision is to create a world where all artists achieve success on their own terms. Now with over 160,000 artists in the community, they’re re-shaping the future of music promotion.
Location: UK
ALLOY makes licensing commercial music fast, intuitive and straightforward. By standardising the data required to power the global music licensing economy, ALLOY is reducing friction in the marketplace and laying digital infrastructure that will give anyone, anywhere the tools to license commercial music at the click of a button.
Location: UK
